About Summer Seoul

At Summer Seoul, we design for the everyday — but never the ordinary. Rooted in Korean heritage and reimagined for modern life, our collections blend traditional inspiration with minimalist design, creating pieces that feel timeless, elevated, and quietly bold. We believe true beauty is found in the details — a subtle line, a considered silhouette, a story woven into the fabric. Drawing from the spirit of Korea’s landscapes, architecture, and artistry, each design carries a sense of place, history, and forward momentum. Summer Seoul is for those who move with purpose — for those who appreciate simplicity, but never settle for less. Our designs are crafted with premium materials and a dedication to lasting quality — made to be lived in, worn effortlessly, and treasured over time. This is everyday wear with a soul — thoughtful, artful, and undeniably modern.

Crafted with care.

Designed for meaning.

Made to move with you.